How super are supermarkets in Canada?

THE CHANGING FACE OF THE CANADIAN SUPERMARKET   Every year I’m a resident in Canada it seems to me were getting more and more like the Britain I left behind. The Supermarket is a prime example of the changing face that always seems to be behind the times. But what I tend to notice is a large shift to emulating the old country and the ways we do things.   The point of points   The brand new PC Plus points and coupon scheme recently launched caught my eye mainly due to the fact that is so similar to Tesco’s Clubcard points program in the UK. Every time you shop in that supermarket data is collected and used to determine what you buy most often, how much, your average budget spend on groceries and other revealing facts etc. This data collected is analysed and used to send you offers and coupons that are more tailored to the individual rather than the masses through a flyer. Tesco’s Clubcard rewards launched in the UK approximately 9 years ago has been part of the huge success leading to the company’s phenomenal growth. The highly personalized Clubcard vouchers or coupons and offers it generates for its customer base tries […]

%d bloggers like this: