Magical 4 Ingredient British Sponge Cake

The best sponge cake recipe you will ever try is made with love and only 4 ingredients.   The aroma of this British sponge cake recipe trailed my mum’s kitchen since I was a little boy. She was a stay-at-home mum for the most part unless she was helping my dad with our business and always had a cake baked inside her cake tin. (she still uses the same tin, no kidding.) Most often it was a sponge cake to enjoy after tea with a lovely cup of coffee or tea. Other times we’d sneak a piece just because the sponge cake was so light and fluffy it was hard to resist. A sponge cake is one of the easiest cakes you can make and a great cake for baking beginners and inexpensive to make. British sponge cake has 4 ingredients and that’s all you need to make this delicious cake that everyone will rave about. Once you dress up your fluffy sponge cake with accessories you’ll see that you’re working with a blank pallet that you can bring to life. This makes the sponge cake the perfect birthday, anniversary, baptism, graduation or even wedding cake for your special day. […]

grocery game monthly challenge

10 Everyday Products You Should Sniff Test Before Buying : The Grocery Game Challenge 2017 #4 Mar 20-26

NEVER UNDERESTIMATE WHAT YOU ARE PURCHASING.   To smell is a gift and most often we shop with our eyes and nose because trying products first isn’t always an option. This is why you’ll see customers hovering around the sample booth on the weekends when the aroma of food permeates the air. Even displays of household products become attractive if customers are able to see them work. Costco is another store that offers samples to customers and the smell hits you the moment you walk in the store. It’s not uncommon to find out that a grocery store has artificial aroma sensors strategically placed around the store to motivate shoppers to buy more. These scent machines are far less expensive than hiring a sample company and they work. At Staples Canada a couple of years back we could smell the aroma of delicious coffee throughout the store as it caught us off guard. As coffee lovers it hit us hard and we wanted a coffee. When we were checking out at the cash we asked the cashier if they sold coffee and she said yes but that there was an aroma sensor on one of the main beams in the […]

The Saturday Weekend Review #51: Extreme couponing 16 yr old and the holidays

HOME IS WHERE THE HEART IS   After Sunday I’m officially on holidays which means we’re going home to see our friends and family to celebrate Christmas and New Years for the next 2 weeks. Christmas is one of those times of years that our families can actually all get together in one room and celebrate with the drinks flowing and the chestnuts roasting in the fireplace. Yes, we love roasted chestnuts. In fact it’s hard to stop eating them once you start as long as you have a cold beer in your hand. What I love to hear about most of all is how giving people are over the holidays. I am a firm believer that we should all give to others in any way we can be it time or even donations like 16 Jordan from the UK. It’s not everyday we read about extreme couponing in the UK let alone it being a teenager. Heck, I’ve tried to get my sister on the coupon bandwagon with no success although she has always been surprised at how well we have done using coupons over the years in Canada. Jordan started clipping and saving coupons all year while helping […]

How super are supermarkets in Canada?

THE CHANGING FACE OF THE CANADIAN SUPERMARKET   Every year I’m a resident in Canada it seems to me were getting more and more like the Britain I left behind. The Supermarket is a prime example of the changing face that always seems to be behind the times. But what I tend to notice is a large shift to emulating the old country and the ways we do things.   The point of points   The brand new PC Plus points and coupon scheme recently launched caught my eye mainly due to the fact that is so similar to Tesco’s Clubcard points program in the UK. Every time you shop in that supermarket data is collected and used to determine what you buy most often, how much, your average budget spend on groceries and other revealing facts etc. This data collected is analysed and used to send you offers and coupons that are more tailored to the individual rather than the masses through a flyer. Tesco’s Clubcard rewards launched in the UK approximately 9 years ago has been part of the huge success leading to the company’s phenomenal growth. The highly personalized Clubcard vouchers or coupons and offers it generates for its customer base tries […]

PF Weekly grab a brew #40: Are we dependent on the internet?

  Being Lazy Could Be The New Convenience    I was reading Yahoo this morning about Amazon Fresh and how they could trickle into Canada with online grocery shopping and delivery like they do in the USA and that giant grocers should be worried because their fixed costs are high and any decrease in traffic could send some retailers out of business. I can completely understand how that would happen because grocers rely on customers to get in their car, walk, take the bus, scooter, motorcycle or any other means of transportation to visit their store each week to check off the items on their grocery list and spend their hard-earned money in their stores. It’s at that time when a customer walks through the door that the retailer has the power of marketing at their finger tips. They hope to reel you in with low-priced specials and load you up with high-priced products that might not have been on your list but you easily were manipulated by sight or even smell to add that extra cost to your grocery budget for that shopping trip. If such a service like Amazon Fresh delivery is brought in there will be the […]

PF Weekly Grab A Brew #25:The Box by No Frills a smaller discount-store experience

Loblaws Ready To Help Canadians Save More  A few weeks ago Calgary got its first taste of a smaller discount-store experience with the opening of The Box a No Frills store. From reading the CBC article the new store stands at 10,000 sq ft compared to the big daddy No Frills stores at 25,000 sq ft. My understanding is that Loblaws which is Canada’s biggest grocer is testing out a smaller version of the larger No Frills stores to see if it meets the consumers needs in urban areas. I’m betting consumers will put this new store to the test wanting discounts and low prices just like they do any other store. It’s not going to be any different for those who want to save money so if the prices aren’t right they might just head else-where. What is an Urban area in Canada?  According to Statistics Canada, an urban area in Canada is an area with a population of at least 1,000 people where the density is no fewer than 400 persons per square km.- Wikipedia Loblaws already has over 1000 grocery stores from coast to coast but changing up the retail space and paring down what they sell might make a difference […]

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