Product strategy change may equal grocery savings: The grocery game challenge #3 May 12-18, 2014

Product strategy change may equal grocery savings: The grocery game challenge #3 May 12-18, 2014

A MARKETING PLAN IN ACTION   Sometimes a new business strategy or product strategy forces a company to make changes to their product. In some cases it’s simply the packaging of the product that is changed. Either way any of these new product design ideas mean that the manufacturer likely wants to get rid of…

Product pricing less than the manufacturer advertised price : The grocery game challenge #3 Apr 14-20, 2014

Product pricing less than the manufacturer advertised price : The grocery game challenge #3 Apr 14-20, 2014

PRODUCT PRICING IN YOUR FACE   Price monitoring may lead to us seeing more of the manufacturer advertised price printed right on the product we are purchasing at the grocery store. Back in March I wrote a post about the suppliers fighting back because they no longer want to see their products viewed as the…