Fast food restaurants are a dime a dozen: PF Weekly Grab a brew #60

A LOST BUSINESS IDENTITY CAN COST $   It’s no secret that I use my allowance to buy coffee at fast food outlets like Tim Horton’s or McDonald’s but I don’t ever invest in much more. Some people live and breathe the products that are new at their favourite fast food outlets but in the past few years it’s become overwhelming. There are changes though coming to one of the most popular coffee giants, Tim Horton’s. You may notice some of your favourites missing from the list and ice-cream is on it’s way out the door.   Business model   I don’t know the in’s and out’s of the fast food industry but as a consumer watching in from the outside my feedback is just as important. I’ve participated in many focus groups for the fast food industry over the years and to be honest with you things have changed dramatically. Sure we get fast food back in the UK and although I haven’t been home for about 6 years it’s hard to say what’s changed but what I do know is competition among the restaurants in this industry is cut-throat. It’s about who has the healthiest fast food menu […]

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