Why you should always look at a new product display : The Grocery game challenge #2 Apr 7-Apr 13, 2014

April 8, 2014

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SAVINGS UNDER YOUR NOSE

Using a display to advertise is a great way to get a customer’s attention.

I’m pretty sure that without product displays that new products would never sell or get noticed despite mass advertising in print, television and social media online.

The old saying “out of sight out of mind” stands true because if you don’t see it you won’t find out about it or if you know about it you’ll forget about it.

How many times have you walked into a grocery store and flyer specials are starring you right in the face. That’s right, almost every single time. If they don’t put those products in our faces the likelihood of selling the mass amounts they bring in for a sale is not as great.

The fact of the matter is, it works and will continue to work as long as we keep paying attention to a new product display. Whether if it’s a new product or a sale product making sure the product is coming at us loud and clear is priority to making money and keeping you in the store to buy the higher priced items.

Don’t believe me? How many times have you read about the Justin Bieber cut out being stolen from Shoppers Drug Mart? They put Justin in the store because they knew that it would attract attention to the right people, and that it did. Marketing of this sort works for the most part because we get tired of the same old kinds of products and foods.

The good thing about checking out a product display is that you may find something you’ve been looking for or a new product might tickle your fancy. It’s not just processed foods that have a product display either. You can make your way through the produce section, dairy, bread etc. and find displays waiting for you to crowd them.

Look at the Recipes to Riches display at your local Loblaw’s stores…. they are massive just so you don’t miss it. They want you to check out the new product that cost them big bucks to market and bring into their stores not to mention the TV show and prizes.

We tried a pulled pork once only because it had a 50% off pink sticker and just to join the hype around the TV show and products. It was great but homemade is best and much cheaper to make. You will always pay for convenience no matter what you buy unless you make it at home.

Product display

Just about every week we go grocery shopping these days and each time we go there is a new pop-up cardboard product display just waiting for our attention. Although we don’t buy much boxed and canned foods we still do on occasion so paying attention while grocery shopping is important to us.

It’s amazing as well to see how many manufacturers use display devices on their displays to market their product whether it be a TV advert we can watch to a talking display.

Just yesterday I caught myself checking out every single product display that was in the store whether down the aisles, up front, at the back.. everywhere. Why?

For the most part in the past we’ve found some great deals on new products in a display whether it’s refrigerated or just a floor display. If you are an avid coupon shopper you know as well as us that coupons tend to show up on these displays as well. I can’t tell you how many great deals we’ve got using coupons on a product display with the product being on sale.

So many people pass by coupons because it’s just not on their radar but the manufacturers are saying please try our new product and here we’ll practically give it to you for free or discount it with coupons. These point of purchase displays are trying to talk to you so take a moment to see what they have to offer.

I great way to market their new products and I’m not sure I’ve met someone who is afraid of using a coupon to save money but never say never right?

I remember seeing a pop point of purchase display as I walked in a grocery store that scaled an entire wall. It was crazy but it got our attention. We don’t drink pop but the team who put the pop display together certainly achieved their goal. There were no coupons but the pop was very cheap for all the pop lovers out there.

With the grocery wars only growing bigger and bigger each week I’m not sure what changes we will see but I’m pretty sure pricing won’t be the only change. Keep your eyes open.

Do you check out new product displays in the grocery store?

April grocery game challenge posts

If you missed any grocery game posts for the month I will post the line-up for the month each week here in this section for you.

Is one cent a grocery price savings?-The Grocery game challenge #1 Mar 31-Apr 6, 2014

Grocery saving tips

Click, Save and Print. It’s that easy!

Free Money Saving Downloads are awesome lists that were created to get us on track to work towards reaching our budgeting goals and now we are sharing them with you.

I hope you take the time to get back on track and start the saving process in your grocery budget today.

Get organized with a FREE freezer inventory, meal plan, shopping list, price comparison list and much more all for FREE. CLICK HERE to download all the free lists and even our family budget spreadsheet for FREE.

NEW!! You can now download the FREE Canadian Budget Binder Budget Spreadsheet in Excel…… Grab it while you can… It’s FREE! We use it to budget.. check it out!

Ultimate grocery shopping guide

Everything you want to know about grocery shopping in Canada is below with new information added monthly.

If you missed a Grocery Game Challenge post some of the most popular posts are listed below or you can now find the posts listed on their own page called The Ultimate Grocery Shopping Guide.

If you know a topic that should be discussed send me an email and let me know.

Food food and more food

Walmart

2x pineapple PM FB $1.88
5 x spinach PM FB Sale $0.97 each
2 x cucumbers sale $0.67
Crackers $2.97
Mandarin orange segments $0.85 (cheaper at Food Basics ah well)
6 x cracker barrel cheese PM FB $4.44 each

Total out-of-pocket- $39.74

Food Basics

2 x perogies $1.99 each
2 x Danone Yogurt Sale 1.99 each – buy 2 save $1.50 right on display hehe!
Lifesmart peaches in water and fruit cocktail $1.99 each
Gelda Basmati Rice Sale $7.99 bag
Mandarin orange segments Sale $0.69
4 x Bavarian multi-grain bread sale $2.00 each

Total out-of -pocket $27.12

Shoppers Drugmart

1 x 4L bag of milk- Sale $3.97
1 x dozen eggs Sale $1.99 using internet coupon

Total out-of-pocket $5.96

Grocery shop results

Yearly grocery budget for two: $2820

(The above total does not include the stockpile budget of $240 per year or $20 per month.)

Total Grocery Budget for the Month: $235.00 or $78.33 week with potentially one no-shop week per month or $58.75 for 4 weeks per month. (During the months with 5 weeks we just make it work)
Total Budget for March $235.00-$20.82=$214.18/4=$53.54
Total Coupons Used this Week : $1.50
Total Coupons Used to date: $33.75
Total Discounts this Week: $0
Total Discounts Used to date: $5.54
Total Gift Cards Used to date: $33.18
Total Rewards Points Used: $0
Total Rewards Points Used to date: $0
Stockpile Budget ($20.00): $20.00-$20.00=$0
Stockpile Budget Used to Date: $20.00+$19.08+$17.94+ $2.06+$20.00
Total Spent This Week: $72.82
Total Spent So Far April: $174.57
Total Over/Under spend this shop: $18.98 over
Total Over/Under spend for the month: $n/a
Total Left to Spend for the Month: $39.31
Total to Carry Over Next Month: $n/a
Total Spent To Date This Year: (does not include stockpile budget) Jan $242.66+ Feb $191.74+ March $255.82+April $
Weekly Overview: Well we don’t have much left to spend for the month so this should be interesting to see how we make out. We do have loads of food here and likely will only need staples. If we have to we will dig into our $70 in PC points that we have accumulated but we really want to try to let that build up.

Coupon Sleuth

Did you find any coupons? If so share the details in the comment section of this post where you found it and what the coupon is for with expiry.

Frequently Asked Questions

Grocery Game Challenge RULES:

Read the rules first and if you have any questions email me or comment on this post with your question and someone will answer you as soon as possible.

Do I have to be Canadian to post my Grocery Shop?

No, you don’t have to be Canadian to post your shops only to win a monthly prize. We have fans who post their grocery shop who live all over the world.

When does the Grocery Game close each month?

The Grocery Game Challenge closes at midnight of the last Sunday of the last post for the month. You can post your shops all month-long.

Does your Grocery Budget include health and beauty and laundry products?

Yes our Grocery Budget includes such items as shampoo, conditioner, laundry soap, fabric softener, dish soap etc. We don’t mind stockpiling items that won’t be affected by expiry dates or have long expiry dates but not so much food any more. It’s just one way to help cut your budget to save money.

Where can I find Canadian Coupons?

Here are your latest Coupon Match-ups of the week and your weekly Checkout 51 offers from 25 Newspaper Inserts around Canada compliments of Save Big Live Better that you can use to help you save money in the Grocery Game Challenge.

What is an FPC?

An FPC is a free product coupon which means you can get a free product as described on the coupon.

How Do I Know what stores accept coupons?

You can find all your store coupon policies here. If you are not sure it’s always best to call the store and ask.

How Do I Grocery Shop?

I can tell you about grocery shopping and what we do in terms of shopping to save money and how it works for us. There are no wrong or right answers, just smart choices.

Over time you will gradually learn where you should and shouldn’t go in the grocery store or at least how to say no, I’m on a budget I need to buy this or that.

You may also substitute items in order to stick to your grocery budget to make it work. Nobody is perfect, heck we struggle with this part of our budget like many people do.

This is why the grocery game challenge was created to not only show you that we are like everyone else but to bring us all together to work as a team to get our budgets on track.

If you have just joined The Grocery Game Challenge 2014 get ready to dive deep into your grocery budget and learn just where you are spending, how much you are spending and what you are saving.

Feel free to read all the above posts that I linked to above which I feel are relevant to learning about the grocery budget and grocery shopping in general.

You’ve made a wise decision to take control of your grocery budget now show me your shops and let’s get saving!

Welcome to The Grocery Game Challenge Canada 2014!

-Mr.CBB

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