The Ultimate Canadian Grocery Savings Guide | Ultimate Grocery Shopping Guide

Free product coupons and promo codes that expire before the product: The Grocery Game Challenge #3 Aug 11-17, 2014

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promo codes cereal box cinema couponsPROMO MARKETING ON PRODUCTS


Promo codes and free product coupons that you find on everyday products you buy are there to entice you as a customer to make a purchase.

I’m not talking about coupon codes you might find on McDonald’s promotional offers or Tim Hortons coffee cups either. Today I’m talking about coupons and promo coupon codes on products you get at the supermarket.

I know many of you love to source out coupons in the grocery store or anywhere you can get your hands on them. We do to because savings in our pocket is worth the effort.

Coupons seem to fly off the pads faster than most customers can get to them so manufacturers like to promote product savings via putting the coupon or promo codes right on the product.

It’s also a great marketing tool because as a customer you see the coupon right on the product rather than hunting it down. Even cases of pop or canned goods have coupons on the packaging.


Promo Codes


I think it’s a brilliant idea to lure customers to purchase or even test out new product although not all free product coupons and promo codes are created equally.

I won’t lie and say that a coupon or product code on a box of cereal like the popular $5.00 gas card cereal box promo is not appealing, because it is. If you drive a vehicle you need gas and free gas is always good and the cereal companies know this is a popular promo.

Why not buy a box of cereal if you are going to get $5.00 back in gas? It sounds like a great deal and it is minus the stamp you need to send off to get the promo.

That may have changed since we participated but you must factor in the cost of the stamp and envelope when you send in for promotional products from these companies. Is it worth it? That’s the question I always ask.

There is one other question I ask and something else that we have failed to do in the past which we always do now. What is it you ask? We check any promo codes or free product coupons for an EXPIRY DATE.

Nothing gets me fired up more than seeing product on the shelf with coupons or promo codes attached when they are expired or near expiry BUT the product has a long shelf-life or months to go before it expires.

I often ask myself why the manufacturer wouldn’t coordinate the coupon expiry to the expiry date on the product which would promote the product more to the customer rather than having the customer turn away from a coupon or promo codes they no longer can use. The product goes from that WOW factor to , OH it’s just a box of cereal.

I know you’ve all seen this or had it happen to you and it is frustrating. I know my mother-in-law has called companies to let them know and they’ve sent her out free product coupons but as a customer you don’t want to be wasting your valuable time doing this.

The photo above is a box of Cheerios cereal with their new Hot Summer Cineplex movie offer containing a promo code for free movie tickets. What I like about this offer is that it spans over months however you will likely find these boxes still on the shelf UNLESS they become a viral promotion where customer scoop them up.

The only problem I find is that the box of Cheerios will expire in 2015 but the coupons in October 2014. This means if there is product still on the shelf that those customers who purchase the cereal are getting promo codes and coupons they simply can’t use.

What do you think manufacturers could do to fix this concern by many customers?

Would you call customer service to let them know that the product you purchased has expired coupons on them?


August grocery game challenge posts


If you missed any grocery game posts for the month I will post the line-up for the month each week here in this section for you. Join in the Grocery Game Challenge fun and post your grocery shop in the comment section of each blog post… here are the GGC rules!

Each month I hold a draw and one WINNER is chosen.  I will post the name of the person who has the winning grocery shop of the month right here so make sure to check back every week.

Special Note

GGC Posters: Please note that in the event my wife goes into the hospital I may not be able to get my GGC posts up. That doesn’t mean I want you to stop posting because when we stop doing something we get out of routine and it’s hard to get back into it.

If I do go MIA continue to post your shops under the current GGC that I have posted and once I return to the posts I will moderate them all and give out ballots. The important part of this lesson is that we continue the journey to sticking to our grocery budget. If you have any questions you can send me an email or comment on this post. Mr.CBB


Grocery saving tips


Click, Save and Print. It’s that easy!

Free Money Saving Downloads are awesome lists that were created to get us on track to work towards reaching our budgeting goals and now we are sharing them with you.

I hope you take the time to get back on track and start the savings process in your grocery budget today.

Get organized with a FREE freezer inventory, meal plan, shopping list, price comparison list and much more all for FREE. CLICK HERE to download all the free lists and even our family budget spreadsheet for FREE.

NEW!! You can now download the FREE Canadian Budget Binder Budget Spreadsheet in Excel…Grab it while you can… It’s FREE! We use it to budget and in large part a reason we could pay our mortgage off in 5 years, check it out!


Ultimate grocery shopping guide


Everything you want to know about grocery shopping in Canada is below with new information added monthly.

If you missed a Grocery Game Challenge post some of the most popular posts are listed below or you can now find the posts listed on their own page called The Ultimate Grocery Shopping Guide.

If you know a topic that should be discussed send me an email.


Food food and more food



If you are a foodie like I am you will enjoy going through my Free Recipe Index where recipes from CBB foodie Nicola and myself are shared every Sunday on the blog. Check it out! Try a recipe and leave a review for other fans!


Grocery shop results


CBB Grocery Game Challenge shop August 2014

Shoppers Drug Mart

  • 4L Neilson Milk $3.97 (800 Optimum points) $0.25 Zweet
  • Philadelphia cream cheese light $3.99- $2.00 in-store coupon
  • Silhouette Danone Yogurt $2.99- $2.00 printable SDM coupon

Total out-of-pocket: $6.95


  • 2 x Whole Wheat English Muffins $2.00
  • 2 x Whole Wheat Bagels $2.00 (800 PC Plus points)
  • Dentyne Gum Multi-pack $2.99 (400 PC Plus points)
  • Scotties Multi-pack tissues- $3.99
  • 2x Christie Premium Plus Whole Wheat Crackers $3.59 each
  • Roba Dolce Mango Fat-Free Dairy Free Ice-cream- Sale $1.97
  • Bananas $1.84
  • Grapes $2.92 2lbs
  • 2x Smokey Cheddar Dogs $1.49 ea reg $5.49 ea
  • 2 x Stonemill Whole Wheat bread $3.29-50% stickers

Total out-of-pocket $32.28

Yearly grocery budget for two: $2820

(The above total does not include the stockpile budget of $240 per year or $20 per month.)

  • Total Grocery Budget for the Month: $235.00 or $78.33 week with potentially one no-shop week per month or $58.75 for 4 weeks per month. (During the months with 5 weeks we just make it work)
  • Total Budget for August $235.00-$18.24=$216.76/4= $54.19 per week
  • Total Coupons Used this Week : $0
  • Total Coupons Used to date: $46.25
  • Total Discounts this Week: $2.00
  • Total Discounts Used to date: $45.61
  • Total Gift Cards Used to date: $33.18
  • Total Rewards Points Used: $0
  • Total Rewards Points Used to date: $20.00
  • Stockpile Budget ($20.00): $17.56 (we went over in July)
  • Stockpile Budget Used to Date: $20.00+$19.08+$17.94+ $2.06+$20.00+$15.10 + $20.00 (June)+ $22.44 (July)
  • Snap Saves to date: $18.25
  • Zweet to date: $3.50
  • Cart Smart to date: $0
  • Checkout51 to date: $10.75
  • Total Spent This Week: $39.23
  • Total Spent So Far August:$78.88
  • Total Over/Under spend this shop: $n/a
  • Total Over/Under spend for the month: $n/a
  • Total Left to Spend for the Month: $137.88
  • Total to Carry Over Next Month: $n/a
  • Total Spent To Date This Year: (does not include stockpile budget) Jan $242.66+ Feb $191.74+ March $255.82+April $235.07+May $223.62+June $275.37+ July $203.36
  • Weekly Overview: This week wasn’t a huge shop for us because we have lots in the house to use up. I wanted to make sure we had enough crackers for the wife as well as bread, milk and fruits. My sister-in-law brought us a boatload of vegetables so we didn’t need to get much. I’ll be making more roasted tomato fennel soup this week if I can fit it in my busy schedule.


Coupon Sleuth


Did you find any coupons? If so share the details in the comment section of this post where you found it and what the coupon is for with expiry. Below are some of the coupons we found while grocery shopping this week.


August 2014 Canadian Coupons



Frequently Asked Questions


  • Grocery Game Challenge RULES: Read the rules first and if you have any questions email me or comment on this post with your question and someone will answer you as soon as possible.
  • Do I have to be Canadian to post my Grocery Shop?: No, you don’t have to be Canadian to post your shops only to win a monthly prize. We have fans who post their grocery shop who live all over the world.
  • When does the Grocery Game close each month?: The Grocery Game Challenge closes at midnight of the last Sunday of the last post for the month. You can post your shops all month-long.
  • Does your Grocery Budget include health and beauty and laundry products?: Yes our Grocery Budget includes such items as shampoo, conditioner, laundry soap, fabric softener, dish soap etc. We don’t mind stockpiling items that won’t be affected by expiry dates or have long expiry dates but not so much food any more. It’s just one way to help cut your budget to save money.
  • What is an FPC?: An FPC is a free product coupon which means you can get a free product as described on the coupon.
  • How Do I Grocery Shop?: I can tell you about grocery shopping and what we do in terms of shopping to save money and how it works for us. There are no wrong or right answers, just smart choices.

Over time you will gradually learn where you should and shouldn’t go in the grocery store or at least how to say no, I’m on a budget I need to buy this or that. You may also substitute items in order to stick to your grocery budget to make it work. Nobody is perfect, heck we struggle with this part of our budget like many people do.

This is why the grocery game challenge was created to not only show you that we are like everyone else but to bring us all together to work as a team to get our budgets on track. If you have just joined The Grocery Game Challenge 2014 get ready to dive deep into your grocery budget and learn just where you are spending, how much you are spending and what you are saving.

Feel free to read all the above posts that I linked to above which I feel are relevant to learning about the grocery budget and grocery shopping in general. You’ve made a wise decision to take control of your grocery budget now show me your shops and let’s get saving!

Welcome to The Grocery Game Challenge Canada 2014!



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