PF Weekly Reading List # 19 And ‘Tough Titsday’ Class Win or Loss For Business!

When a business is looking to take risks like Cross-Fit in South, Brooklyn by naming one of their exercise classes “Tough Titsday” it was inevitable that they would at some point upset someone. Problem is, the name really wasn’t a risk in their eyes because the meaning behind it really is different from what we apparently perceive it to…