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Kids Eat Free- Is It A Lure Targeting Parents?

Kids Eat Free- Is It A Lure Targeting Parents?

Why Kids Eat Free Exists

Everyone likes to go out to eat occasionally, even the frugal-minded, budget-wielding fanatics like us.

We don’t have any kids to get pulled in by marketing gimmicks, so we tap into any other discounts.

Even a good coupon goes a long way for a once-a-year meal out on the town, so don’t be afraid to save yourself a few dollars if you can.

The kids are the cash cow for some of these establishments and the booze on their slow nights of the week. 

Some parents have difficulty saying no to their kids when they want something.

Anyone who can make money from a crying child or the child that ‘wants’ they will be in there faster than you can shake a stick.

Some may say that eating out and childhood obesity go hand in hand, but that’s not always the case.

I believe that we must learn the word “moderation” and be mindful of it when we put food in our mouths.

I do know that eating healthy meals coupled with exercise is a great way to keep fit and healthy at the same time.

Eating out should be a treat once in a while not every single night of the week.

Teach your children to cook at home and invite them to add ingredients to recipes.

Have them stir the bowl, and create meals together so the eating out suggestion might become less of a reward.

Restaurants Where Kids Eat Free

I don’t have the full list of what restaurants your kids can eat at for free in Canada.

If you head to My Kids Eat Free Canada website and type in where you live, a list of restaurants in your area will pop up. (website no longer exists)

The populated list will then tell you where you can haul your kids in your city to scoop up a free meal, but the buck doesn’t stop there.

One meal freebie that caught my eye was where kids eat free on Sundays at Crabby Joe’s for kids 12 years and under as long as there is one adult per child who orders an entrée.

That means if you have more than one child and are a single parent or a dual-parent family, you might have to invite grandma and grandpa to dinner.

What that means is the dinner gets even more expensive because, to save, you are now paying out-of-pocket for your guests.

Plus, don’t forget about the tip!

Before you go, ask yourselves these questions.

Kids Eat Free, But Is It Free?

Everything always has a catch; remember that.

You may not see the catch, it could be hidden, but it’s true- Nothing in life is free.

Unless it’s at the grocery store and they have the scanning code of practice.

Now that’s about as free as we have gotten by using a free product coupon, but even still, there is still marketing behind the coupon.

You could always complain about your meal if you don’t like it, but I’m always scared to know what happens when I return my meal to the kitchen.

In fact, watching some of those behind-the-scenes restaurant videos on television put me off eating out for the longest time.

Who wouldn’t when you see a cook or server spit in your meal because you return it? Ewe.

It happens, we don’t always see it but not every restaurant has a bad apple there are some amazing restaurants out there.

That’s just another good reason to cook at home because you are the one in charge of the cooking and handling process.

Fast Food Marketing Strategies

Most kid’s menus boast grilled cheese, french fries, soup, hamburgers, chicken nuggets, and fish sticks.

These convenience-type foods are easily recreated at home for a fraction of the cost.

What ends up happening is the money for that free kid’s mini meal is being funded by the adult meals being purchased and that is the power of marketing.

Did you want a beverage with your dinner?

That coke will cost you $3.00 but cost them pennies.

You just bought your kid’s meal.

It reminds us of when we go grocery shopping and look at our weekly flyers to see who has the best prices on products we want which will save us money in our grocery budget.

It’s not the specials on the front and back cover that makes the store the money.

Those are called loss leaders and aim to draw customers in.

The other items you purchase either on impulse or by finishing your shopping trip at the store give grocery chains money power.

Marketing at its best, playing to the sale when the sale is only the pitch to keep you away from the competitors.

Fast Food Marketing

Fast food marketing strategies like free meals or even discount coupons for birthdays or through direct mail are all ways to get the customer in the door.

Marketers will target the children because that’s their job, and they know that some parents have a hard time saying no, and they are the money-makers for these establishments.

East Side Mario’s has a Mini Mario Club for kids, another way to lure parents into the restaurant.

They hook the child to the establishment through their website with cartoons, promotions, and news (like the kids care, or maybe they do).

Our Canadian Budget Binder writer Katrina uses the East Side Mario’s club card to snag a deal and says birthdays are a great time to use it.

East side Mario’s has their Mini Mario Club where each kid eats free any day of the week with each adult meal purchased over $14.99 (1.free kid for one paid adult meal)…its great to use for birthdays! -Katrina

If you opt out of the traditional at-home birthday party, this savings option might work best for you, especially if going out to eat is the only other birthday meal option.

Enrolling In Kid’s Clubs For Restaurants

Is it worth enrolling in these kids’ clubs?

Maybe once in a while, the promotions may save you money if they offer coupons or discounts on meals.

However, if you use these promotions monthly, that can eat into your eating-out budget.

Now you not only have to pay for your kids to eat a discounted meal but also fund the adult meals.

I think it boils down to what you have in the budget to spend and how often you want to go out to eat.

Who Falls For Kids Eat Free Adverstisments?

We already know from previous blog posts that eating out costs more money than cooking a meal at home, so why the big lure for parents?

Most parents who take advantage of these ploys fall into one of these categories.

The other reason may be that they want to make their kids happy, so they give in every time the child “wants” something, such as eating out.

This behaviour can easily become another manipulation from the child or the picky eater who won’t eat anything but take-out food.

Then this becomes less of a hassle for the parent, and they get used to it.

Free Birthday Meals

Who doesn’t like a birthday freebie? I would as long as it was mile-high chocolate fudgy brownies dripping in fudge and whipped cream lol.

Ah, who am I kidding? I could be lured in with anything sweet.

This is another way for restaurants to get you into their establishment by offering your children a free meal on their birthday.

It’s different if you are an adult and a restaurant sends you a coupon for a free product,

For example, Dairy Queen sends a Buy One Get One Free Blizzard on your birthday.

They still get you through the door, and you spend money to get the second one free.

Other places offer free products and if you are an adult, you can go in and enjoy your free appetizer or dessert and then be on your way.

If you are a kid, you must be accompanied by an adult to get your free meal.

This means that the adult has to spend money or watch you eat.

I’m betting that nine times out of ten, the adult will pay for a meal or get an appetizer to entertain the child on their birthday.

It will ultimately cost you money in the budget because it will be more than you anticipated spending in the first place.

Return To Birthday Parties At Home

There is no reason why you can’t have a budget birthday at home by cooking a nice meal.

By inviting a few friends over, save some cash, especially if you plan to treat the family to a birthday meal.

Sure, the birthday boy or girl will get a free meal but look at how much you will pay for all your guests to eat out.

When I asked CBB fan Jen Peacock if she would bring her son to a restaurant that offered free meals for kids, she said…

Not for me at the age Adam is at.

There’s no way we’d take him to a restaurant. He can’t sit still. Perhaps when he’s older we might.

I’d be more likely to choose a place if I felt like I was getting some sort of deal like him eating free or some sort of coupon.

We don’t eat out much though because it feels like a waste of money.  

I think it is probably a lure for those people who eat out often.

It makes them feel like they’re saving money even though they’re not.

Can You Afford To Eat Out?

Ultimately, it’s up to you how often you go out for dinner.

Decide whether you have the money in your eating-out budget to fund these so-called Kids free meals.

Take caution. The result could cost you more money than you may have expected.

Eating out once in a while as a treat is a great way to get the family out of the house and to enjoy a bit of R&R from the kitchen.

However, doing it every week could prove costly, even if you think the kids eating free saves you a few bucks.

Discussion: Do you take advantage of the kids eating free restaurant meals?

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