I don’t know about you but food pictures really do play an important role when deciding on whether to purchase a product at the grocery store for many people.
We know that marketing in the grocery store plays to all of our senses because they know that if we smell, see and taste food that we are more inclined to purchase it.
Many grocery stores that have a full deli, fruit bar, sushi bar, fresh fish and bakery make it priority that the customers can see what they are doing.
They want the customers to get that food porn visual because they know it’s money in their pocket.
I for one don’t mind watching food being prepared and if your store has a butcher you can bet you will see the meat that you are putting on your BBQ packaged right before your eyes. Be prepared to pay for this premium service though.
Today I want to talk a bit more about food pictures on products, posters and displays but mostly products. It’s just not convenience foods that have food pictures either.
When you pick up a product you may want to know what the product is, what’s ingredients are in the product but most of all what the product looks like. Even better is seeing the product prepared ready to eat.
In the picture above you can see prepared meals in the frozen food section of the grocery store. If those minute meals didn’t have food pictures on the packaging how likely would it be that you purchase them? Not as likely because we eat with our eyes as well as our nose and mouth.
There are many no-name products out there and for the most part you’ll see food pictures on the packaging simply showing you the product that’s in there. The no-name product pictures tend to be very simple and as we would say in the UK “Does exactly what it says on the tin“.
How many times have you brought a product home and the product inside doesn’t reflect the food photo on the outside when you take it out or prepare it?
Whereas a brand name product tends to enhance the product by taking food picture of the product all dressed up with other ingredients or as a “serving suggestion”. The idea is being able to envision the meal on your dinner table for your family or even to give you ideas on what to make for dinner.
The manufacturer also wants to show you what the product looks like after they have prepared it but don’t be shocked if a food stylist wasn’t hired t make all the food pictures pristine. Just like photos on magazines that may be blessed with a jolt of colour from Photoshop so may be the food pictures you see on the popular foods you purchase at the grocery store.
Why? Well, taking photos is an art but some of the best food photography may be enhanced with technology. Professional food stylists that know how to dress up a meal they can take a drab food picture and turn it into a gourmet looking meal in a matter of minutes.
The basics at the grocery store really are what they are and you can’t really improve what corn looks like or bread in a bag looks like especially when the packaging is see-through.
If you are buying cans of soup or ready meals, puddings, coffee, chocolate chips with freshly baked cookies etc. these food pictures are used to draw you in as a customer. You may find products like milk, flour, tuna etc. with simple logos or representations of the product because it’s hard to take a photo of something that’s completely white.
At the end of it all food pictures really do make our mouths water and it’s the job of the manufacturer to sell their product and what better way than to show the customer just what it looks like or what you can do with their product to make something delicious to eat.
Do food pictures tempt you to buy?
May grocery game challenge posts
If you missed any grocery game posts for the month I will post the line-up for the month each week here in this section for you.
Congratulations goes out to our April WINNER…….. Jen Peacock!! Well done Jen!!
Grocery saving tips
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Free Money Saving Downloads are awesome lists that were created to get us on track to work towards reaching our budgeting goals and now we are sharing them with you.
I hope you take the time to get back on track and start the saving process in your grocery budget today.
Get organized with a FREE freezer inventory, meal plan, shopping list, price comparison list and much more all for FREE. CLICK HERE to download all the free lists and even our family budget spreadsheet for FREE.
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Ultimate grocery shopping guide
Everything you want to know about grocery shopping in Canada is below with new information added monthly.
If you missed a Grocery Game Challenge post some of the most popular posts are listed below or you can now find the posts listed on their own page called The Ultimate Grocery Shopping Guide.
If you know a topic that should be discussed send me an email and let me know.
Food food and more food
Shoppers Drug Mart
- 4 L Milk Sale $3.77 and $3.97 (had a printable coupon)
- Eggs $1.99
Total out-of-pocket $9.75
- 2 x Pollock fish $8.99 Sale
- 2 x perogies $1.99
- Anise Fennel $1.97
- Romaine Lettuce $1.77
- Premium bananas $1.60
- Liberte Greek Yogurt Coconut $2.99
- Club House Spice $9.49
- Tomatoes $1.54
- Reduced produce $1.00 mushrooms
- Seedless cucumber $1.00
- Astro Original $1.99
- Premium soda crackers Whole Wheat $2.99
- 6 x Bavarian Multi-grain Bread Sale $1.99
- Reduced Produce $1.89
- Reduced Produce $2.99 (pomegranate)
- Reduced Produce $1.98 cantelopes
- Reduced Produce $1.89 limes
- Reduced Produce $1.59 cherry tomatoes
Total out-of-pocket $68.98
- PC Pot Roast Sauce reduced $0.94 (seasoning of sorts)
- PC Condensed Milk Sale 3@ $0.99
- 3 x PC Juice Mango Reduced $0.57
- White Mushrooms reduced $2.29-50%
- Tomato Basil Cheese Sticks (oops) lol I was hungry! $4.49-50%
- PC Burger thins $3.19-50%
- 2 x Premium Dole Pineapples 2/$4.00
Total out-of-pocket $13.50
- 2x Reynolds wax paper Reduced $4.68-50%
- 3x Planters Sea Salt Cashews Sale $1.50 each (awesome deal)
- Green Giant Peaches n Cream corn $3.99 ( bit pricey I thought but we like peaches n cream)
- 8 packs of fresh extra lean beef min 1lb each and the prices blew me away…. not sure why no one else saw it haha.. $1.91, $1.90, $1.90, $1.90, $1.89, $1,88, 1.86, $1.86 $15.10 (Stockpile Budget)
- Chunk of Fresh Asiago Cheese $5.30-50% sticker
- Farmers market Quiche $5.00-50% off sticker *wasn’t that good but still cheaper than what I could have made with pre-made shells and at least 9 eggs.
Total out-of-pocket $32.03
Grocery shop results
Yearly grocery budget for two: $2820
(The above total does not include the stockpile budget of $240 per year or $20 per month.)
- Total Grocery Budget for the Month: $235.00 or $78.33 week with potentially one no-shop week per month or $58.75 for 4 weeks per month. (During the months with 5 weeks we just make it work)
- Total Budget for May $235.00-$20.89=$214.11/4=$53.52
- Total Coupons Used this Week : $0
- Total Coupons Used to date: $33.75
- Total Discounts this Week: $0
- Total Discounts Used to date: $5.54
- Total Gift Cards Used to date: $33.18
- Total Rewards Points Used: $0
- Total Rewards Points Used to date: $0
- Stockpile Budget ($20.00): $15.10 (extra lean beef)
- Stockpile Budget Used to Date: $20.00+$19.08+$17.94+ $2.06+$20.00+
- Total Spent This Week: $124.26-$15.10 stockpile budget $109.16
- Total Spent So Far May: $109.16
- Total Over/Under spend this shop: OVER $55.64
- Total Over/Under spend for the month: $n/a
- Total Left to Spend for the Month: $104.95
- Total to Carry Over Next Month: $
- Total Spent To Date This Year: (does not include stockpile budget) Jan $242.66+ Feb $191.74+ March $255.82+April $235.07
- Weekly Overview: We spent a good amount of money for this shop but we are stocked up on beef, fish and sandwich bread for a long while. All we really will need is fruits, veg and dairy for the rest of the month. Can we do it? I hope so!
Did you find any coupons? If so share the details in the comment section of this post where you found it and what the coupon is for with expiry.
Frequently Asked Questions
Read the rules first and if you have any questions email me or comment on this post with your question and someone will answer you as soon as possible.
- Do I have to be Canadian to post my Grocery Shop?
No, you don’t have to be Canadian to post your shops only to win a monthly prize. We have fans who post their grocery shop who live all over the world.
- When does the Grocery Game close each month?
The Grocery Game Challenge closes at midnight of the last Sunday of the last post for the month. You can post your shops all month-long.
- Does your Grocery Budget include health and beauty and laundry products?
Yes our Grocery Budget includes such items as shampoo, conditioner, laundry soap, fabric softener, dish soap etc. We don’t mind stockpiling items that won’t be affected by expiry dates or have long expiry dates but not so much food any more. It’s just one way to help cut your budget to save money.
Here are your latest Coupon Match-ups of the week and your weekly Checkout 51 offers from 25 Newspaper Inserts around Canada compliments of Save Big Live Better that you can use to help you save money in the Grocery Game Challenge.
- What is an FPC?
An FPC is a free product coupon which means you can get a free product as described on the coupon.
You can find all your store coupon policies here. If you are not sure it’s always best to call the store and ask.
I can tell you about grocery shopping and what we do in terms of shopping to save money and how it works for us. There are no wrong or right answers, just smart choices.
Over time you will gradually learn where you should and shouldn’t go in the grocery store or at least how to say no, I’m on a budget I need to buy this or that.
You may also substitute items in order to stick to your grocery budget to make it work. Nobody is perfect, heck we struggle with this part of our budget like many people do.
This is why the grocery game challenge was created to not only show you that we are like everyone else but to bring us all together to work as a team to get our budgets on track.
If you have just joined The Grocery Game Challenge 2014 get ready to dive deep into your grocery budget and learn just where you are spending, how much you are spending and what you are saving.
Feel free to read all the above posts that I linked to above which I feel are relevant to learning about the grocery budget and grocery shopping in general.
You’ve made a wise decision to take control of your grocery budget now show me your shops and let’s get saving!
Welcome to The Grocery Game Challenge Canada 2014!
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