When a business is looking to take risks like Cross-Fit in South, Brooklyn by naming one of their exercise classes “Tough Titsday” it was inevitable that they would at some point upset someone. Problem is, the name really wasn’t a risk in their eyes because the meaning behind it really is different from what we apparently perceive it to be.
Should business owners really watch what they say and how they say it for fear of offending potential clients or is it simply common sense? These days it seems everything is posted online and nothing is private any more not even an email or a delinquent account. I touched briefly on this topic back a couple of weeks ago about business suicide and social media and now another case of what’s right and what’s wrong and who really cares has surfaced.
Sometimes it almost seems as if you can’t please everyone and the reality is, you can’t. The owner David Osorio of the gym went on to ban a complaining member who questioned the professional judgement and the name of the class which was named by female coach, Margie Lempert.
So where one female saw this as no big deal another chose to speak up because she took offence to it and believes it was inappropriate. Is this a case of misogyny or simply a way to encourage women to get in the gym and pick up the weights?
He also went on to say that he didn’t ban her because she was voicing her opinion. Sounds to me like it was a back and forth struggle to get each others point across which turned personal and ended in what seems something that could potentially have been avoided.
The reason why I denied her membership was not because she voiced her opinion, nor was it because she took issue with the name of the class. I told her she couldn’t join because after several attempts to discuss the issue in a civil manner, including inviting her to the next TTD meet, she continued on to criticize me personally.
As a small business owner, I have the luxury of denying a patron service if I feel they’ve been unreasonable or disrespectful, and in this instance I felt exactly that.
What is Tough Titsday?
Good question for those intriguing minds that want to know and from the Cross-fit website this is what I found out…
Tough Titsday – Novice Ladies, it is time to get your estrogen on. This four-part series is geared for beginning lifters who want to develop competency on the four barbell lifts: Squat, Deadlift, Bench Press and Press. We’ll focus on technique development, how to establish appropriate warm up and work set weights for the novice lifter, as well as the mental aspect of preparing to manage heavier loads. Titsday is a practical class using moderate volume and weight; it should complement your regular CrossFit life.
The customer simply asked if they could change the name to something more “neutral” as she found the word “repulsive”.
“It is rare in our culture that we foster and celebrate women in strength, so I am especially proud that I was a part of a business that goes out of its way to do so,” Lempert writes. “As for the name, well, it is just as it seems, a subversive, cheeky reclamation of silly vulgarity.”
Now I’m not agreeing nor disagreeing with the way organizations choose to do business but the reality is that money talks.
Win or Loss
We as society will always be offended by one thing or another, some react differently to the way something is said or portrayed especially when it is not intended which can create a negative air. We all know email is the worst for that because we read something the way we want to hear it not as the writer intends it to be. It’s tough trying to get a point across sometimes.
Marketing, advertisements and business models go hand in hand and some organizations will stop at nothing when it comes to targeting their intended audience. If money is being made I’m sure this class will remain as it is, Tough Titsday.
Whether it’s a win or loss sometimes we have to accept it is what it is as the owner is ultimately the one holding the key to their castle. We have the final decision how we spend our money so if she didn’t like the name she could easily go elsewhere and be done with it as there are many women who don’t seem to mind the class at all.
Maybe she is the voice for all the women who don’t have the courage to speak up because they feel the same way. Alternatively inviting the views of your paying and potential clients to spearhead or name the classes together might also help have them champion the organization.
Sad part is that it’s the business owner who potentially has everything to lose unless they have a client base to sustain the organization and the angry customer, well they just go somewhere else. Maybe jazzing up a class name with simple, motivating powerful words like, “You Can Do It”, or “Push for Strength” might be more welcomed. Clearly it’s causing more pain then gain.
Where one person doesn’t like something there maybe 10 more that don’t mind it like those that frequent the class. Then again, what one person thinks, may mean 10 others think and so on, but in an unspoken cloud of “I’ll take my business elsewhere”. What I mean is we don’t often see the money we missed because we are so focused on the money we’re making that we forget about the rest. I always say a little bit adds up to a lot over time, win or loss for this organization, well, only time will tell.
Would you be offended and spend your money elsewhere if you were to take a class and it was called “Tough Titsday”? or would you just take it as it is, a name and get on with what you came to the class to do, get fit and get strong?
PF WEEKLY READING LIST
Here is this weeks reading list which includes some of the best blog posts from many blogs that I interact and comment on and who also have a common interest in CBB.
Mr. CBB’s Top Read of The Week
- 5 Things You Should Never Say To Someone Paying Off Debt– Debt and the Girl
Top 7 Blog Posts Of The Week
- Frequently Asked Questions About Being A Landlord- Freedom Thirty Five Blog
- Commercial or Organic Food- What’s On Your Plate? –Prairiee Eco-Thrifter
- Having A High Income Doesn’t Make You Rich- Johnny Moneyseed
- Got Ovaries, Work Less- The Outlier Model
- I’m Riding A Bike To Work- Planting Our Pennies
- Help Me Get A Reader On Track With Her Finances- Reach Financial Independance
- Life and Debt- My Debt Decisions- Thrift Genuity
Recipes/Frugal Blog Posts of the Week
My friend Karen at Lil Suburban Homestead has this amazing looking recipe for easy crockpot cheesy potatoes that I think would do well on many dinner tables. Enjoy!
Inspirational/Funniest/Scariest/Motivational Post of the Week
Inspirational: Government Incentives Part 2 (Paying off Student Loans has it’s perks for some)- My Alternate Life
Life Lessons: Getting Back Into The Groove (back to work after maternity leave)- Plunged In Debt
Entertaining and/or Educational: 5 Things I wish I knew Before I Graduated College- Frugal Rules
Unique/Odd/Different: Ever Been Bullied Into Buying Something? Budget and the Beach
- Are you NEW to Canadian Budget Binder?
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- Crossfit, Women, and ‘Tough Titsday’: A Woman’s Perspective (samirchopra.com)
- PF Weekly Reading List #18-Come Hang Out In My Closet, I’ve Got Beer and Breakfast! (canadianbudgetbinder.com)
- PF Weekly Reading List #16- I Give Up…………… (canadianbudgetbinder.com)
- PF Reading List #13- Good Friday, Good Food and Meeting Gail Vaz-Oxlade (canadianbudgetbinder.com)
- PF Weekly Reading List #15- Bieber Wants To Help Your Kids “Get Money” (canadianbudgetbinder.com)
Photo Courtesy of Ambro/freedigitalphotos. net